About Rendered
What Rendered is, and who is behind it.
Rendered is a brand, marketing, and web practice for businesses in the Metro East St. Louis area and beyond. It handles the whole picture, from the brand itself to the website and the trade-show booth, with one point of accountability across all of it. Rendered was founded by Mark Heinz, who has spent forty years building things by hand, including over seven years as the entire marketing department for a three-division company across three states.
"One of the most-fearsome live bands to call greater St. Louis home."
St. Louis Magazine, on Fragile Porcelain Mice
Mark co-founded the band. Decades later, the same ear for what is working and what is not.
Where it came from
In March 2020, Mark watched company after company go dark.
He had been there less than two years when COVID hit. The company ran three operating divisions and six locations across three states, and he was the only person handling all of their marketing. While competitors pulled back, he went the other direction, building a unified brand that consolidated all three divisions into one identity. The message was simple. Not three small companies, but one network of experts across three states, and it was not going anywhere.
He launched two original video series to back it up. One brought in vendors and partners to walk through real solutions for real pain points. The other kept the brand in front of customers with company news, promotions, and updates. Well over sixty videos, from a public series to internal training and retirement work, produced, hosted, and edited by one person.
The company came out stronger than it went in.
Not going dark.
He had built the unified brand architecture connecting all three divisions from the ground up. Every website, every campaign, every video, every piece of marketing. One person.
Before that, thirteen years running his own multimedia production company. Music, corporate, live events. The same instincts that make a live show work make a brand work: timing, dynamics, knowing when to push and when to let a thing breathe.
Rendered brings that same depth to smaller businesses in the Metro East and greater St. Louis area, where one person can make a visible difference in weeks instead of quarters.
How Rendered works
Every project starts with something to react to.
Better to show you something real than pitch you on a promise.
If you can be found online, Mark has probably already found you. By the time you talk, he has a read on your situation. The first conversation is not a discovery call. It is a working session.
When the project is a website, most clients see a working version before they commit to anything. Not a mockup. Something real, with their name on it. When it is a brand question or advisory engagement, the first call itself has real value, whether or not the work goes further.
Some clients need a single project and they are done. Others realize they want ongoing guidance on brand, marketing, and technology decisions. The relationship grows from the work. When a project needs more hands, Rendered brings in trusted people. Nobody gets pushed into a retainer who only needed a website.
Beyond the work
Forty years of building things that hold together.
Mark has been building things on computers since the early '80s, and playing drums since before that. He was a founding member of Fragile Porcelain Mice, a band that is still part of St. Louis music conversations decades later. He owned a multimedia production company for thirteen years, where the job description was simple: producer and designer for other people's creative efforts. That is still the work. The tools changed. The instinct did not.
The common thread is not marketing or music or technology. It is the need to make things work. To take something rough and make it sharp. To hear the mix and know what is missing. To look at a brand and know what is off.
Rendered is based in Collinsville, Illinois, in the Metro East St. Louis area. Most clients are within a short drive. Some are not. Either way, the work is the same: honest, direct, and built to last.
More about Mark at markheinz.com
If your business deserves better, let's talk.
No pitch deck. No obligation. Tell us about your business and what's not working. Most people get clarity in the first conversation.
Get in touchOr call us at (618) 974-5702